In this episode, I tell a little story about living in paradise and still craving the comforts of home. In case you’re wondering, I’ve included some photos below of the tiki hut I lived in beachside.
We explore ways to stay consistent in your branding from visuals and the auditory senses to your store or office and your staff.
I talk about an ad campaign from Dr. Pepper that embodies the idea of staying consistent, yet being personal. Here’s a link to view the commercial on YouTube.