The Bestselling Book That Started It All
The inspiration for this podcast comes from the bestselling book, Moving Targets – a guidebook for creating and re-inventing brands in today’s on-demand world. Our culture, and consequently our marketplace, has become faster and more impersonal. Great brands have adapted by increasing their speed of delivery and learning to connect with consumers on an intimate, more emotional level.
This book will teach you how to build a sustainable brand that captures a loyal customer base for your product or service. Weaving fundamental branding concepts, personal anecdotes and interviews with top executives, “Moving Targets” will help you leverage the wisdom of the top brands and apply it practically in your business.