Customers make purchasing decisions from the emotional side of their brain, not the logical side. In this episode, I'll teach you an effective way to get potential customers to flip that switch. ... [Listen to Episode]
The Most Important Piece of Branding Advice – Episode 008
In this episode, I answer a loaded question that was posed by a friend beginning the journey into entrepreneurship. He asked me, "What is the most important piece of branding advice you have?" There were a few directions I could take, but in the end, I decided to boil it down to just one bit of branding advice. ... [Listen to Episode]
7 Steps to Creating Effective Advertising – Episode 007
In this episode we discuss the dos and don'ts when it comes to creating ads. You'll learn the 7 step process to creating more effective ads for your brand. Bonus: Download the worksheet to follow along. Click here to get the worksheet! ... [Listen to Episode]
6 Ways to Start Charging More For What You Do – Episode 006
In this episode, we explore the next six ways that will set you apart from your competition, and help you avoid competing on price alone. ... [Listen to Episode]
6 Tips to Avoid Competing on Price Alone – Episode 005
In this episode, we discuss a major tenet of branding: the fact that the best brands compete on reasons other than price. You'll learn the first six ways to avoid becoming a commodity and start building a valuable brand. ... [Listen to Episode]
Logo Design, Getting the Most Brand Impact – Episode 004
In this episode I've give entrepreneurs and brand managers tips on what makes a great logo. Logos are the most important aspect of a brand's visual identity and should be carefully considered in terms of their psychological impact as well as ease of use. ... [Listen to Episode]
The Importance of Core Values – Episode 003
In this episode, we explore the benefits and reasoning behind having a set of Core Values in your business. Learn why giants like Google instill these values in each and every one of their employees and share them with the world. ... [Listen to Episode]
More Ways to Create an Emotional Connection with Customers – Episode 002
In this episode, we cover 5 more ways that your brand can make an emotional connection with your customers. Doing so endears them to you and makes them life-long loyal brand champions. ... [Listen to Episode]
Creating Loyal Customers – Episode 001
In this episode I discuss the way brands can build a loyal following and customer base by creating a solid emotional connection. Having interviewed psychologists and professional in the field, I've come up with some top tips every business owner or brand manager can implement right away. ... [Listen to Episode]