Fittingly, the first episode of The Branding Podcast in 2016 is about making changes. If you're losing customers, marketshare or things are just sort of getting stale, it might be time to embrace change in your business. This episode will give you a few tips to affect change in your retail or office space. ... [Listen to Episode]
Best of 2015
This show is a recap of all 17 episodes that were recorded in 2015. Listen to clips of the best advice from each show all in one tiday 40 minute episode! It's been a great 2015, and the Branding Podcast wishes you a happy and successful 2016! ... [Listen to Episode]
The Power of the Personalized Experience – Episode 017
The world has changed. Consumers are craving a personal experience, especially millennials. Here are some simple tips to create a personal experience in your business. In this show I reference a study that claims over 74% would leave a website if they were served an ad or other content unrelated to the website they were on. The study even stated 13% of folks would give up sex in return for receiving "appropriate content based on their interests"!!! Click here to see the study. ... [Listen to Episode]
Avoiding a Marketing Disaster (Part 2) – Episode 016
Part 2 in our series explores three more important mistakes to avoid when marketing your brand. Entrepreneurs and marketing managers could save a costly marketing mistake. ... [Listen to Episode]
Avoiding a Marketing Disaster (Part 1) – Episode 015
Branding meets marketing in this episode of The Branding Podcast. I provide my top 4 marketing mistakes to avoid in hopes that you will learn from other's failures. In this episode I give listeners a formula to find their Lifetime Customer Value (LCV). Click here to download the LCV worksheet. Also, I mentioned that The Branding Podcast is now a democracy! Now you can help choose what we discuss in next week's episode. Click here to cast your vote. ... [Listen to Episode]
Staying Authentic & Consistent – Episode 014
In this episode we'll explore some ways to stay consistent in your brand communications. From customer service to your television ads, a consistent message is critical to creating a sought after brand. We also explore why authenticity plays a vital role in consistency. ... [Listen to Episode]
What Hamburgers Taught Me About Branding – Episode 013
In this episode, I tell a little story about living in paradise and still craving the comforts of home. In case you're wondering, I've included some photos below of the tiki hut I lived in beachside. We explore ways to stay consistent in your branding from visuals and the auditory senses to your store or office and your staff. I talk about an ad campaign from Dr. Pepper that embodies the idea of staying consistent, yet being personal. Here's a link to view the commercial on ... [Listen to Episode]