In this episode, we'll discover some ways that even the most boring of businesses can add a little spice to the customer experience. Learn why using some theatrics will create loyal customers. This episode was inspired by my $400 MacKenzie-Childs teapot pictured here. How the heck did they get me to buy that? This episode will teach you how you can too. ... [Listen to Episode]
The Shortcut to Brand Explosion – Episode 011
In this episode, we discuss why targeting a select few influential people is much more effective than trying to reach the masses. ... [Listen to Episode]
Engaging the Senses – Episode 010
In this episode we dive into the 5 senses and how each affects the perception of your brand. ... [Listen to Episode]
A Simple Tactic to Win More Clients – Episode 009
Customers make purchasing decisions from the emotional side of their brain, not the logical side. In this episode, I'll teach you an effective way to get potential customers to flip that switch. ... [Listen to Episode]
The Most Important Piece of Branding Advice – Episode 008
In this episode, I answer a loaded question that was posed by a friend beginning the journey into entrepreneurship. He asked me, "What is the most important piece of branding advice you have?" There were a few directions I could take, but in the end, I decided to boil it down to just one bit of branding advice. ... [Listen to Episode]
7 Steps to Creating Effective Advertising – Episode 007
In this episode we discuss the dos and don'ts when it comes to creating ads. You'll learn the 7 step process to creating more effective ads for your brand. Bonus: Download the worksheet to follow along. Click here to get the worksheet! ... [Listen to Episode]
6 Ways to Start Charging More For What You Do – Episode 006
In this episode, we explore the next six ways that will set you apart from your competition, and help you avoid competing on price alone. ... [Listen to Episode]
6 Tips to Avoid Competing on Price Alone – Episode 005
In this episode, we discuss a major tenet of branding: the fact that the best brands compete on reasons other than price. You'll learn the first six ways to avoid becoming a commodity and start building a valuable brand. ... [Listen to Episode]
Logo Design, Getting the Most Brand Impact – Episode 004
In this episode I've give entrepreneurs and brand managers tips on what makes a great logo. Logos are the most important aspect of a brand's visual identity and should be carefully considered in terms of their psychological impact as well as ease of use. ... [Listen to Episode]
The Importance of Core Values – Episode 003
In this episode, we explore the benefits and reasoning behind having a set of Core Values in your business. Learn why giants like Google instill these values in each and every one of their employees and share them with the world. ... [Listen to Episode]